Our Mission: Your Success

Aptura is dedicated to creating life-enhancing environments for America’s seniors and caregivers with our comprehensive suite of development services designed to support new construction and renovation projects from start to finish.

We understand the unique regulatory, operational and senior-specific considerations necessary to achieve the exceptional outcomes you seek. With nationwide experience building new communities throughout the continuum of care – including Skilled Nursing, Assisted Living, Rehabilitation, Memory Care and more – Aptura is the ideal partner to bring your vision to life. Leverage our comprehensive suite of development services designed to streamline your project and yield top return on investment.

Project Process

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Aptura’s science of process is a proven way to commit to your changes and achieve long-term success.

Aptura’s four-step VSAE Project Process (Vision, Strategy, Alignment and Execution) is a thorough, proven practice that delivers results that exceed your expectations.

Project Process
Phase 1:
Programming & Conceptual Design

We start every project by considering your goals, budget and timeline. After discussing your vision down to the smallest details, our design team will present a concept statement with representational images that aligns with your mission.

Phase 2:
Schematic Design

In this stage, your project’s aesthetic begins to take shape with schematic design direction and a budget for Aptura-provided products and services. Our team will provide preliminary furniture and foodservice equipment plans, and our designers will help you select interior finishes and technology systems.

Phase 3:
Design Development

Here you’ll see a visual representation of your project, including the interior finishes selected by our designers. At this point in the process, many clients visit Direct Supply’s 15,000-square-foot Design Center to see furnishings, foodservice equipment, technology systems and more in person.

Phase 4:
Construction Documents

Your Aptura project team will apply all design decisions to paper. These working construction documents serve as the foundation for successful installation.

Phase 5:

During the fulfillment stage, your Aptura team coordinates owner sign-off for project-related goods, processes any furnishings orders, performs inspections for foodservice and technology equipment, and coordinates delivery details with the owner, contractors and other consultants.

Phase 6:
Substantial Completion

In the final phase, our team will follow up with any outstanding items, finalize payments and seamlessly transfer all project information to a dedicated Direct Supply account manager for continued support.

About Direct Supply

back to top Direct Supply Corporate Headquarters - Milwaukee, WI

The Direct Supply family of companies cares for every critical area of Senior Living, providing everything from equipment and eCommerce to design, industry advocacy and more. We are proud to be one of the nation’s largest providers to healthcare, operating under our founding values of quality, excellence and integrity.

Visit DirectSupply.com to learn more »

Our Team: Passionate Professionals

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Aptura’s diverse combination of talent allows us to provide integrated strategic planning, design expertise, procurement and project management solutions that meet your distinct needs.

Beyond delivering Senior Living spaces that promote resident independence and well-being, we’re working with you to build a lifelong relationship. We live up to our promises and deliver results to your satisfaction – guaranteed.

  • Joel TreffertJoel Treffert
    Executive Vice President
  • Chris FrommellChris Frommell
    Vice President & General Manager
  • Gaurie RodmanGaurie Rodman
    Director, Development Management
  • Murray PapendorfMurray Papendorf
    Director, Construction Services
  • Diane CurtisDiane Curtis
    Program Director
  • Marty LaurMarty Laur
    Studio Manager, Foodservice & Technology
  • Dennis SpindlerDennis Spindler
    Senior Director of Construction
  • Grant ReginatoGrant Reginato
    Senior Manager of Architectural Production
  • Ken KeelingKen Keeling
    Director of Field Operations
Visit the Direct Supply Aptura Design Center

Explore our design center. Engage our experts. Plan your visit!


Hundreds of our customers visit Aptura’s product design center every year, and they consistently tell us that it’s one of the most important business trips they’ve taken. Just let us know when you would like to visit us and we’ll plan all the details.